What Are White Label Online Casinos?

It’s the dream of many: opening a casino, waiting patiently, and watching the money roll in. But for most people, building a casino is uncharted territory. Moreover, the current changes in the gambling sector don’t help them gain an overview of all the ins and outs, which is why resources like bideford.com trusted casino overview can be invaluable for understanding the landscape. Even those inexperienced with setting up a business can open a casino using a white-label casino. But what exactly is a white-label casino, and why do people use them?

What Do You Get at a White Label Casino?

What exactly the buyer receives and which services the provider provides often vary. Some indicate they can take over the advertising, while other providers want nothing to do with it. But generally, at a white-label casino, the buyer receives a few standard items, including all the essentials for running a casino. Generally, the buyer receives:

• A license and the necessary legal documents to run a casino;
• A platform for the casino, usually a website, but a telephone app is also possible with some providers;
• Web hosting where the website data is stored by the provider;
• Casino games, these are all the games that a player can play at your casino;
• Financial infrastructure, all means of payment and systems to oversee and control the flow of money;
• Consultation services, the opportunity to consult with experienced professionals about your casino.

Why Should You Use a White Label Casino?

White-label non GamStop casinos are common because there are many advantages to using a white-label casino instead of trying to start a whole new one. The main advantages are:

• Lower costs: A white-label casino is cheaper than building one from scratch, especially if they have no experience building a casino. Applying for the necessary permits alone can be time-consuming and expensive.
• Licenses and legal requirements: Obtaining a casino license, whether for an online or offline casino, is a very difficult and complex matter. The law regulates almost every aspect of a casino and requires those wishing to establish one to have certain processes and documents in place. By choosing a white-label casino, all these matters are handled by experienced professionals. This guarantees the owner that the casino complies with all legal requirements and has the necessary documentation.
• Payment processing: Setting up an online payment method like PayPal is a relatively simple task. However, running a casino involves more than just providing payment methods. The casino must pay attention to risk management, fraud detection, and fraud prevention when processing payments. Naturally, the casino wants to avoid being used as a money laundering platform, which could result in a hefty fine. A good white-label casino already has all the necessary systems and methods in place to closely monitor the money flowing through the casino.
• Legal services: White-label casino providers generally handle legal issues and problems. When a casino needs to draft or amend legal documents, the white-label provider handles them, such as drafting/updating the privacy policy. This saves significant time and legal costs, and the casino owner receives assistance from lawyers experienced in non GamStop casinos.
• Customer support: As with any business, customer contact and support are crucial for both the company and the customers themselves. Extensive resources are required to provide professional customer support, which costs a casino a lot of time, staff, and money. A white-label casino can save the casino all this. Some white-label casino providers offer a way to handle all customer support and contact, preventing many headaches.
• Operations: As you can see from the list, running a casino involves many different moving parts. Think of language support, website functionality, customer relationship management, and much more. By using a white-label casino, most of the casino’s processes and operations are handled for them.
• Quick setup: A huge advantage of a white-label casino is the fast setup time. Normally, setting up a casino takes several months. The licensing process alone can be very lengthy. With white-label casinos without GamStop, the setup time can be expressed in weeks. White-label non GamStop casinos are quick to set up because the casino is already set up; the white-label casino only needs to be purchased, and the owner then has to rebrand the casino under their own brand.

Why Would You Forgo a White Label Casino?

It all sounds very convenient. The buyer doesn’t need any experience setting up a casino, it’s cheaper, and the casino can open quickly thanks to the short installation time. Unfortunately, there are also disadvantages to using a white-label casino.

• High startup costs: Even though the total costs are lower than setting up your own casino, the startup costs of a white-label casino are still high. After all, you get a complete casino with all the associated systems, features, and services. Some white-label non GamStop casinos have relatively low startup costs, but in those cases, the buyer runs the risk of the casino not being unique.
• Transferring revenue: The white-label casino provider continues to provide services for the casino, such as customer support and website maintenance. Therefore, a certain percentage of the total revenue must always be transferred to the provider. The exact percentage varies by provider and also depends on the various services the provider provides for the casino. Therefore, it is crucial that clear agreements are made about the price and the percentage before the buyer agrees to purchase a white-label casino.
• No full control over the product: If the buyer uses a white-label casino, they own the casino, but not many aspects of the casino can be adjusted. For example, if the casino owner is dissatisfied with the game selection or the bonus terms , they can’t simply adjust the game selection or implement new bonus terms. This prevents the owner from giving the casino a personality or adding special features to distinguish it from others. The owner is dependent on the white-label casino provider and must communicate with them continuously if they want to change anything about the casino.
• Not unique: White-label casino providers are often well-known providers that deliver quality. Because of this, they are often approached to set up a casino. Especially with providers who set up a casino for someone for small amounts, there’s a risk that there’s little to no difference between the buyer’s casino and that of another customer. Aspire Global, for example, is a well-known white-label casino provider. They have now launched no fewer than 45 different non GamStop casinos. This means there are more than 45 casinos, all offering exactly the same thing. Only the more expensive white-label casino providers guarantee that the casino is unique.

It’s therefore difficult for a casino to differentiate itself from the same provider. Let alone for the owner to differentiate themselves from large non GamStop casinos that have invested millions of euros in a unique product or companies with hundreds of millions in revenue, like Leo Vegas, and Bet 365.